What do I get?
The SEO Pack combines a content managed website with integrated, best practice search engine optimisation techniques. In other words, you get a website you can edit and add to over time, but that is created with one thing in mind, being found on Google, Bing and any new search engine that comes along.
The SEO pack consists of:
Search term research – Understanding what your prospective customer is typing in to Google.
A few hours of search term research can make a significant difference to how easy it is to find your website on search engines. Using the same research tools and experience we apply to our corporate clients, we will ensure that your website is optimised around phrases that your target audience actually searches for and you have a chance of ranking for.
A WordPress website – The free but priceless platform for content managed websites.
We will build your website using a free platform called WordPress. This has thousands of templates and plugins we can use to customise it to your requirements. You will be able to choose colour palettes and themes, and add your logo and text. We will create up to ten pages for you. It is simple to use and easy to edit and add content, and is loved by Google.
Search engine optimisation – It’s essential (but essentially boring to read about, so we’ll keep this brief).
Based on the search term research, we ensure your website is built using a simple architecture that is optimised for search engines. It makes a big difference to your ranking but the only difference humans will notice is that your website is more accessible to people with disabilities and is simple to navigate (how cool is that?). On launch, we will hand-submit the site to Google and Bing.
Google Local Listing – Particularly useful for your mobile customers.
If your website is to promote a shop or office, we will add your site to Google’s local listings so that you appear on the map in local Google searches.
Google Analytics – See what your visitors like (and don’t) and improve your site.
We will install Google Analytics so you can track how the traffic to your site is growing, what pages / products are most popular and which websites send you the most visitors. These essential reports will help you plan your strategy month on month, year on year.
PLUS – A Unique Set of Online Resources
We will provide you with a variety of online resources, including an introduction to SEO and social media and links to useful resources on ours and other other trusted websites. Many of these are written especially with small businesses in mind; they certainly aren’t full of technical jargon.
PLUS – Training Resources & Telephone Support
You will receive training materials on WordPress plus a phone call (of up to two hours) to walk you through the site and how you can update it.
PLUS – Beginners SEO or Beginners Social Media Seminar FREE
Sometimes it makes sense to come out of your day to day environment and learn from the best about how to market your organisation online. Noisy Little Monkey has teamed up with a number of training partners and enterprise agencies and if you want to learn more about SEO or Social Media we’ll invite you along as our guest to one of the sessions we run locally.
Go and ask your web desiner if they do all that. They’ll probably wet their pants, so have your camera ready and send us a photo please.